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The Hasselblad CFH-39



Perfect Integration with the World’s Finest Digital Camera System
The Hasselblad CFH-39 digital back uses an extremely large 39 Mpix sensor that is more than twice the physical size of today’s 35mm sensors and the back is custom built to match the design and functionality of the Hasselblad H2 camera with its range of high performance, leaf shutter based lenses. This sensor holds more and larger pixels, which guarantees superior image quality and provides moiré free color rendering without gradation break-ups in even the finest lit surfaces.

This sensor produces the largest digital files currently available for professional photography, making them ideal for the most demanding, high resolution printing applications and give the photographer increased flexibility and creative control when cropping or enlarging for printing. The CFH-39 fits onto view cameras using the H-system interface plate for mechanical attachment and flash sync connection to trigger digital capture, bringing unsurpassed integration and flexibility to professional photographers who require the best – whether in the studio or in the field. The Hasselblad CFH-39 is also the first digital back to integrate completely with the new power system of the Hasselblad H2, enabling you to operate both camera and digital back with the single LI-Ion battery of the H2 camera.

Getting the Most from Every Lens: Hasselblad digital APO correction:
The CFH-39 captures an extended set of metadata and then performs an automated correction for color aberration effects with every shot. This means that your digital captures are automatically optimized to provide the finest detail that a given lens can resolve. This feature, referred to as “digital APO correction” (DAC), signifies the digital, APO-chromatic correction of the images that takes place. We are confident that the image quality you achieve as a result of the DAC functionality will make you - and your customers - look twice.

A Unique Approach to Color
In the past, color management solutions have imposed limitations on professional digital photographers, because of the need to choose a specific color profile to suit a specific job in order to capture various skin tones, metals, fabrics, flowers, etc. Hasselblad has helped solve this dilemma, with the development of a new, powerful color profile to be used with its FlexColor imaging software. Working with the new Hasselblad RGB color profile enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, special product gradations, and other difficult colors reproduced easily and effectively.

The new Hasselblad raw file format, 3F RAW (3FR), helps implement this unique color system. The new 3F RAW file format is designed to ensure that images captured on Hasselblad digital products are quickly, effectively and safely stored on the available media (CF card, Imagebank, etc). The file format reduces the required storage space by 33% and when combined with the architecture of the Hasselblad backs, allows you to capture up to 35 shots per minute.

Direct shooting to Adobe DNG
The 3FR files can be converted directly into Adobe’s raw image format DNG (‘Digital NeGative’), bringing this new technology standard to the professional photographer for the first time. The DNG file format enables raw, compressed image files to be opened directly in Adobe PhotoShop. This enables photographers to operate quickly and efficiently, reducing the “downtime” taken to process image data and enabling final images to reach the customer more quickly. Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work with image asset management solutions. For specialist commercial photographers, the full productivity and creative freedom offered by Hasselblad’s FlexColor workflow software is also available via importing the DNG file.

Instant Approval Architecture
Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best images to present to the client. Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photographer to focus on the shoot rather than the selection process. IAA triggers audible and visible signals for each image captured, telling the photographer immediately whether the image has a red, amber or green light status. The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or in the lab. All CFH backs are perfectly integrated with the IAA architecture.

Three modes of operation and storage
Optimum portability and image storage are critical for the professional photographer. The CFH-39 offers a free choice of the portable CF card storage, the flexible Firewire drive, or tethered operation with extended, special capture controls. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.

“Instant” user interface
The CFH-39 is operated via an easy-to-use user interface, utilizing a series of “instant” one-button-click operations including instant capture, instant browse, instant approval, instant zoom, and instant image info.

FlexColor workflow for the specialist commercial photographer
FlexColor offers an image processing workflow with the highest degree of control for the studio photographer. In tethered operation, tools like live video and overlay masking help bring productivity to advanced set composition. The newest FlexColor version allows the photographer to manipulate color temperature and compare image details across multiple images for precise image selection.

Last, but Not Least
Naturally, as with all Hasselblad products, the new CFH-39 gives you access to the full range of Hasselblad service and support, ensuring that your investment will last you a long time to come. And the latest firmware updates to your H-system back are always just a download away.