The Kodak Easyshare Z740 features 16 scene modes to help you get your shot.

The Kodak Color Science Chip collects scene data to identify and adjust factors that influence picture quality.

As with all Easyshare cameras, the Z740 includes the favorites feature, which lets people store dozens of pictures in internal memory for anytime, anywhere sharing; the Share button for designating pictures to be e-mailed or printed; popular Easyshare software for computer-based picture viewing, organizing, and sharing; and even high-quality video (640 x 480 pixels) for recording and sharing life in action.

Z740 camera owners can also take advantage of a range of accessories for additional creativity, including a 0.7x wide-angle lens and 55 mm circular polarizer and neutral density filters.

The camera's 10x optical zoom is equivalent to a 380mm zoom on a 35mm camera.

• Get close to your subjects with 10x optical zoom and 5x advanced digital zoom (50x total zoom)
• Create unbelievable-quality prints up 13 x 17 inches with 5.0 MP
• Get rich, vibrant color under a variety of lighting conditions with the exclusive Kodak Color Science Chip
• Capture consistently crisp, precise pictures thanks to the auto-focus system with assist lamp

Kodak Retinar All-Glass Aspheric 10x Optical Zoom Lens

• Capture your subject in crisp detail with the Z740's all-glass lens
• Get amazingly close to your subjects with the 10x optical zoom (35mm equivalent: 38-380mm)
• Get even closer with the 5x advanced digital zoom for 50x total zoom

Exclusive Kodak Color Science Image Processing Chip
With the exclusive Kodak Color Science Image Processing Chip, your pictures come to life just the way you remember it.

• A new high-speed digital processor chip, advanced algorithms, and hardware acceleration features let the Z740 make simultaneous, split-second decisions to produce rich, vibrant, true-to-life colors in almost any lighting situation
• Each time you click the shutter, the Kodak Color Science Chip performs an instantaneous and advanced analysis of collected scene data to identify and adjust multiple factors that influence picture quality
• Scene light source is detected and adjustments are made to capture bright whites and true, vivid colors under difficult lighting conditions--fluorescent, tungsten, or daylight
• Scene content is analyzed for luminance, focal distance, subject matter orientation and color to determine the correct exposure and capture the natural details, accurate flesh tones, and rich colors you see in your composition

1.8-Inch High-Resolution Indoor/Outdoor Display

• View brilliant, sharp images even in direct sunlight
• Review vertical shots vertically with auto picture-rotation
• In review mode, quickly magnify up to 8x, fast scroll through pictures, or view multi-up

Manual and custom controls
Turn your creative vision into reality with a full palette of advanced program, aperture priority, shutter priority, manual and custom controls.

Manual controls

• Exposure compensation--+/- 2.0 EV in 0.5 EV steps
• Aperture--wide (f2.8 to f8.0) and telephoto (f3.7 to f8.0)
• Shutter speeds--automatic: 1/8 to 1/1700 second; manual: 8 seconds to 1/1000 second
• ISO equivalents--automatic: 80 to 160; manual: 80, 100, 200, 400, 800 (selectable)
• Autofocus--multi-zone, center weighted, selectable: left, center, right
• Exposure metering type--auto: TTL-AE; selectable: multi-pattern, center-weighted, center spot
• White balance--auto, daylight, tungsten, fluorescent, open shade
• Flash compensation--+/- 1.0 EV (exposure value) in 0.5 EV steps
• Flash mode--auto, red-eye, fill, off--for the right light every time

Program Auto, Aperture Priority, and Shutter Priority

• Program mode (P)--camera sets optimal shutter speed and aperture combination
• Aperture priority mode (A)--you choose aperture, the camera sets shutter speed
• Shutter priority mode (S)--you choose shutter speed, the camera sets aperture

High-Speed, Low-Light Autofocus

• Using dual-sensing technologies, the Z7400's high-speed, low-light, auto-focus system precisely fine tunes and sharply defines your subject in both low-light and bright-light situations
• The auto focus system with assist lamp helps capture consistently crisp, sharp pictures even in low light
• Continuous auto-focus provides 0.42 second click-to-capture time (with preview on)

Continuous Shooting and Bracketing Modes

• First burst mode--captures up to 4 frames in rapid succession at 2 fps
• Last burst mode--captures up to 30 frames at 2 frames per second (fps), with the last 4 frames saved
• Auto exposure bracketing--3 images with user-selectable brackets (+/- 0.3, +/- 0.7 or +/- 1.0 EV)

Multiple scene and color modes, plus video capture
Free your inner creativity. The Z740 has a mode for almost any situation. You will get the shot you want, the way you want it.

Choose one of 16 scene modes to get your shot:

• Portrait--places the subject in sharp focus, softens the background
• Sport--captures subject in action without blurring
• Children mode--captures action photos of children in bright light
• Party mode--use for photos of people in indoor setting in lower light
• Beach mode--use for bright beach scene
• Flower mode--captures close-up photos of flowers in bright light
• Fireworks mode--use for photos of fireworks
• Snow mode--use for bright snow scene
• Backlight mode--use for photos when light is behind the subject
• Close-up--captures sharp, full-frame images at close range
• Night Portrait mode--clearly captures both subject and background at night
• Landscape mode--provides maximum sharpness for distant scenes
• Night Landscape mode--provides maximum sharpness for distant scenes at night
• Museum/Manner mode--use when sound or flash are not desired
• Text mode--for sharp text when photographing documents
• Self Portrait mode--use for close-up of self

Bring out your creativity with color modes:

• High color--for vibrant colors
• Natural color--for natural-looking colors
• Low color--for muted colors
• Sepia--for an antique appearance
• Black-and-white--for a classic look

Catch all the action with continuous video:

• Capture up to 80 minutes continuous video with audio, depending upon size of external memory card; or 5-, 15-, 30-second clips
• Choose settings for VGA (640 x 480-pixel resolution) at 13 fps, or QVGA (320 x 240-pixel resolution) at 20 fps, both with MPEG-4 compression
• Share universally with QuickTime video format

Sharing Is One-Touch Simple
The Z740 is part of the Kodak Easyshare System, so sharing your pictures is one-button simple. Just press Share.

On-camera Share button:

• Simple sharing starts right on the back of the camera
• Exclusive on-camera Share button lets you tag favorite pictures to print or email later
• Favorite mode shows off your favorite pictures anytime, anywhere in an on-camera picture collection

Kodak Easyshare Software

• The Z740 includes Kodak Easyshare Software
• Works seamlessly with Easyshare cameras and docks to enable one-button transferring and sharing
• The easy way to view, edit, organize, print or view a slide show from your computer
• Exclusive One Touch to Better Pictures feature automatically adjusts the settings on your inkjet printer to give you traditional quality photos when printing on Kodak Inkjet Photo Papers